Bad Decisions Can Break Brands

It is not uncommon for poor decisions to lead to bankruptcy.

1. Blockbuster: Once a dominant force in the video rental industry, Blockbuster failed to adapt to the rise of online streaming services and filed for bankruptcy in 2010. By 2014, all remaining Blockbuster stores had closed.

Decision Failure: Not capitalizing on the rise of online streaming services.

2. Toys “R” Us: The popular toy retailer faced increasing competition from online retailers and filed for bankruptcy in 2017. Despite attempts to restructure, Toys “R” Us eventually liquidated its assets and closed all of its stores in 2018.

Decision Failure: Inability to foresee changing trends in consumer behaviour – preference for online shopping.

3. Kodak: Kodak was a pioneer in the photography industry and known for its film and cameras. The company failed to adapt to the digital revolution and filed for bankruptcy in 2012. Although it still exists, Kodak’s presence and prominence have significantly diminished.

Decision Failure: Not taking digital photography seriously.

4. Pan Am: Pan American World Airways, commonly known as Pan Am, was one of the most iconic airlines in the world and a major player in international air travel. However, due to financial difficulties, increased competition, and the effects of the 1988 Lockerbie bombing, the airline filed for bankruptcy in 1991 and ceased operations.

Decision Failure: Management’s poor response to changing business conditions.

5. Borders Group: Borders Group was a prominent bookstore chain known for its extensive selection of books and music. The company faced stiff competition from online retailers like Amazon and struggled to adapt to the digital era. It filed for bankruptcy in 2011, resulting in the closure of its stores.

Decision Failure: Slow to respond to the digital change.

6. Polaroid: Polaroid Corporation, known for its instant cameras and film, faced challenges in the digital photography era. The company filed for bankruptcy in 2001 and shifted its focus to other areas, such as consumer electronics and printing.

Decision Failure: Failure to anticipate the shift to digital photography.

7. Lehman Brothers: Lehman Brothers was a global financial services firm and one of the largest investment banks. The company’s collapse in 2008 marked a pivotal moment in the global financial crisis.

Decision Failure: Overexposure due to investment in housing-related assets.

8. Nokia (Mobile Phones): Nokia was once a leading mobile phone manufacturer, known for its durable and user-friendly devices. However, the company struggled to adapt to the smartphone era and sold its mobile phone business to Microsoft in 2014.

Decision Failure: Failure to capitalize on the rise of smartphones.

9. Circuit City: A major electronics retailer, Circuit City struggled with financial issues and increased competition. The company filed for bankruptcy in 2008 and ultimately closed all of its stores.

Decision Failure: Complacent management that didn’t update its outdated stores and business practices.

10. Compaq: Compaq was a major computer hardware company that played a significant role in the early personal computer industry. The company was acquired by Hewlett-Packard (HP) in 2002 and eventually phased out as a separate brand.

Decision Failure: Compaq’s $9.6 billion acquisition of Digital Equipment Corporation (DEC), even though DEC didn’t fit well into their existing business structure.


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